Q1 2024 Performance of Top Delivered Meal Kits and Specialty Foods Apps in the US

In the first quarter of 2024, the delivered meal kits and specialty foods sector has shown varied performance across top apps in the United States. Sensor Tower's data provides a glimpse into the downloads, revenue, and weekly active users, offering valuable insights into user preferences and market dynamics.

Factor_ Prepared Meal Delivery experienced a fluctuating trend in downloads, starting with over 110K in the first week of January and seeing a dip to approximately 53K by the end of March. Weekly active users began at around 516K and showed a slight decline to about 492K in the same period.

The HelloFresh: Meal Kit Delivery app also saw a decrease in downloads from roughly 78K to 30K from January to March. Its active users count started at approximately 672K, decreased to around 581K in the second week, and then fluctuated before ending the quarter at nearly 570K.

EveryPlate: Cooking Simplified downloads showed a downward trend, starting the quarter at about 31K and ending at 8K. Weekly active users for EveryPlate remained relatively stable, beginning at close to 293K and slightly declining to approximately 245K by March's end.

Vivino: Buy the Right Wine was the only app among the top five with reported revenue, starting the year with $24K in the first week and fluctuating throughout the quarter, ending at around $18K. Downloads for Vivino dipped from 11K to about 12K, while active users saw an increase from 65K to 62K.

Lastly, Green Chef: Healthy Recipes downloads began at approximately 12K and decreased to 4K by the end of Q1. Weekly active users started at around 74K, with a gradual decline to about 59K.

For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of app performance trends within the delivered meal kits and specialty foods category.